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Advertising and Sales Promotion

Advertising and Sales Promotion

Knowledge flow

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Description
This book of advertising management covers all key concepts of advertising and sales management. This book is for all management students, teachers and professionals across the world.
Topics cover in this book are Introduction, Role of Advertising in Marketing Mix, Advertising Strategies, Budgeting for Advertising, Media planning, Copy types in Advertising, Sales promotion, Techniques of sales promotion, Organizing sales promotion campaign and Advantages and limitations of sales promotion.

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