Advertising and Sales Promotion

Advertising and Sales Promotion

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This book of advertising management covers all key concepts of advertising and sales management. This book is for all management students, teachers and professionals across the world.

Contents
1. Introduction 2. Role of Advertising in Marketing Mix 3. Advertising Strategies 4. Budgeting for Advertising 5. Media planning 6. Copy types in Advertising 7. Sales promotion 8. Techniques of sales promotion 9. Organizing sales promotion campaign 10. Advantages and limitations of sales promotion